What Is Digital Marketing Strategy?
What are the 5 Key factors to Craft a successful Digital Marketing Strategy
Below are 5 key points to crafting a winning digital marketing strategy that you may want to consider when creating a complete digital marketing strategy.
Define goals
When creating a digital marketing strategy, the destination is a set of defined marketing goals you hope to achieve from your efforts. These marketing goals should be tied back to the fundamental goals of your business. For example, if the goal of your organisation is to increase your clientele list, then your marketing goal should be to generate viable leads to contribute towards that success.
Also must ensure you are measuring your results. Maybe your goal is to boost email subscribers. In this case, your key performance indicator (KPI) would be increased sign-ups.
Understanding Your Target Audience
There are several steps a potential buyer must move through to get to a point of purchase, and ideally become a long-term customer. The stages may vary, but they generally begin with brand awareness and education, then move to the consideration phase, and finally end with a decision and sales conversion. So understanding your target audience, demographics, and the psychology of existing and new customers is a must.
Effective Content Marketing
You need to be strategic about what you write about, what words you want to rank for, have an SEO keyword strategy in place, and think about continuous optimisation of your content.
Establish Your Ideal Customer and Buyer Profile
As a digital marketer, you need to develop your buyer personas so that you know exactly who you want to speak with, knowing that they will have a mutual interest in speaking with you.You can begin to identify these personas with basic background information such as job title and location. You also want to determine what this person wants, such as a solution to a specific problem (a problem your business can solve) Then, determine the best way to reach this person.
Identify an Effective Marketing Channels and Buying Stages
- For reach, impressions, and engagement: Focused on education and establishing expertise while targeting decision-makers in ideal client verticals.
- For lead generation: Target those that engaged with your awareness campaign with a promo or value proposition.
- For form or a signed contract/proposal: Retarget past website visitors.
By structuring your campaigns to meet the buyer where they are at in their journey, you will move towards your marketing and business goals more strategically. Keep buyer personas in mind. You have a good understanding of your audience and how they buy, but now you need to understand where to connect with them.
Get Your Messaging Right
Craft your messaging to resonate with who you are trying to speak with. The voice and content of your campaign should speak to them in a way that they understand. This is where your research and planning from the previous steps comes full circle.
If you’ve identified where they are in the sales funnel, you should know where to kick off the conversation. If they know nothing about you (prospecting stage), then you begin by establishing your expertise and building trust.
If you’ve identified their buyer persona and are selling a service, you should know their pain points and can tell them how you can solve their problems. If you are selling a product, you should know their interests.
By taking the time to get your messaging right, perhaps even personalising it, your audience will be far more receptive to what you have to offer.
Why Tree Post Agency?
Tree Post Agency is a digital marketing agency that specialises in optimising your digital presence.
SEO should be part of a comprehensive marketing strategy that includes search engine optimisation best practices. If you require any advice relating to your digital marketing strategy or to discuss our services, please do not hesitate to contact us, or alternatively, follow us on Facebook, or LinkedIn to stay-up-to-date.
