An SEO and PPC agency is a company that specialises in providing search engine optimisation (SEO) and pay-per-click (PPC) advertising services to businesses and organisations.
SEO involves optimising a website’s content and structure to improve its visibility and ranking in organic search results for specific keywords and phrases. SEO agencies can conduct keyword research, site audits, content creation, link building, and other tactics to improve a website’s search performance and drive organic traffic.
PPC advertising involves paying to display ads on search engines or social media platforms, with the cost of the ad based on clicks or impressions. PPC agencies can help businesses design and target their ads, manage ad campaigns, and analyse data to optimise ad performance, drive conversions, and maximise return on investment.
SEO and PPC agency may offer both services separately or as part of a holistic search marketing strategy, and may work with clients on a project basis or on an ongoing basis as a long-term partner.
Can SEO and PPC work together?
Yes, SEO (search engine optimisation) and PPC (pay-per-click) can work together as complementary strategies for improving a website’s visibility, traffic, and conversions.
SEO focuses on optimising the website’s organic search ranking, while PPC involves paying to advertise on search engines, social media, or other platforms. Both strategies can target specific keywords and audiences, and provide valuable insights and data that can inform and enhance the other strategy.
PPC can test and refine ad copy, landing pages, and keyword targeting that can be used in SEO efforts, while SEO can reveal high-performing keywords and content that can inform PPC campaigns.