The answer is a resounding YES. A well-run blog is limitless in its online outreach, awareness and conversion potential. It is one of the best ways you can measure your website’s success, and it gives you new doorways to break into all kinds of audiences you.
How does blogging help your business?
In this age of the internet, every business should have an online presence no matter the niche, field, or focus and blogging is One of the best practices to improve your chances of ranking high in the search engines.
A blog helps you connect with your audience.
When your audience reads a post they love, they’re more likely to share it, drive more traffic to it, come back to your website again to see more of your content and maybe even sign up for your email list. When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm. This isn’t a direct linking factor like links are, but it is something that significantly contributes to linking factors.
A blog is a good way to make those connections and start a continued relationship with the people you want to reach.
Blogging allows you to target long-tail keywords
One of the most significant reasons that blogging helps improve your website’s SEO is keyword targeting. Varied topics and long-form content allow you to target keywords you want to rank for, but that don’t naturally fit into your copy pages.
For example, in this article alone, we have focused on targeting keywords and phrases like “does blogging help your company’s SEO,” “company blog,” and “blogging.”
All of these relate to your company’s success regarding their SEO rankings, which we are very interested in improving. We want to rank for as many aspects of SEO improvement as possible, just like a cupcake business would want to rank for almost any queries related to baking, specifically cupcakes.
It can be challenging to choose keywords sometimes. However, experience is needed to tailor the right keywords that will help you rank higher according to your general public’s typical queries. Speak to our expert to learn more.
The more queries you show up for on the first page of a search engine results, the more clicks and the larger audience you will reach. Just make sure not to be too broad or wide-reaching. Your content should always relate to your business and be informationally rich.
long-tail keywords are extremely important for any SEO strategy – half of all searches are for terms that are four words or longer. But they can be awkward to try to fit into your product pages. However, they’re the perfect kind of terms to target in a blog post. A store that sells cupcake can use their blog posts to provide information on terms like “How to cook the best cupcake?” or “cupcake made easy, 5 quick recipes.”
These searches don’t attract as much traffic as “London best cupcakes ” does, but they come from people clearly in your target audience of campers and, if you can make it onto page one, you’ll get way more traffic from these topics than you would on page five or ten for broader more popular terms.
A blog gives you opportunities for internal linking.
So much of SEO is about links and internal links are the easiest ones for you to get since you can create them for yourself. Failing to include internal links on your website that point users from one page on the site to another is one of the simplest SEO mistakes you can make.
Finding good internal linking possibilities on the main pages of your website is good, yet once you start publishing blog posts, the opportunities will really blossom.
Every time you do so, you can strategically use the anchor text to better tell Google what the page you’re linking to is about – strengthening its connection to your target keywords in how the algorithm sees it.
If you require any advice relating to this blog topic, your SEO strategy or to discuss our services, please do not hesitate to contact us, check our FAQ page to find answers to the most asked SEO questions or follow us on Facebook, or LinkedIn to stay-up-to-date.