PPC (pay-per-click) is an online advertising model in which sites pay a specific amount each time a user clicks on one of their ads. Historically, the term PPC is often used to refer to paid search but can also be used to describe wider biddable media including display and social advertising.
PPC management is the process of overseeing and optimising a company’s ad spend in order to achieve advertising and business goals. Often, this will involve managing campaigns across a range of digital networks such as the Google and Microsoft platforms, ensuring that ads are targeted towards the right users and delivering the right results.
As well as monitoring and making optimisations to improve performance, PPC management is about providing all of the insights that underpin a successful campaign: to understand which paid search queries a site should be bidding on for an optimal return on ad spend (ROAS). Successful PPC management looks at all aspects of the campaign beyond the ad itself, from granular targeting across keywords and audiences, to budgets and bidding.
We use a combination of automated alerts and manual checks on your account to ensure that your account is monitored closely on an hourly basis. Our PPC specialists directly audit your advertising account at least once per week in order to drive insights and make changes to protect your investment. We provide a clear roadmap of larger-scale project work across each month so you can see where we’re spending our time.