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International SEO

Tailored SEO Services

International SEO

International SEO
Do You Want To Sell Your Service Overseas?

Developing An International SEO Strategy

If you want to sell your product or service overseas, you need your website to be readily available and adjusted for that audience. 

International SEO is also about ensuring a strong search presence, but it aims to drive organic traffic from multiple countries (multiregional SEO) and/or languages (multilingual SEO). International SEO ensures that search engines can easily identify which countries your company wants to target.

Moving Globally

Moving globally is a strategic complicated move, you have to evaluate your SEO potential in your target countries, analyse your competitive landscape, pull together a list of most profitable keywords for your international SEO and level up the technical aspects of developing an internationally targeted website.

RESEARCH AND AUDIT

Audit

As with any SEO strategy, it is vital that you first inspect your website’s current situation, Checking how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible.

Tree post agency is a well respected international SEO agency and begin every client’s journey by thoroughly researching and auditing the current situation.

International SEO is nuanced, and depending on your company’s specific needs, different SEO approaches can often be blended.

SEO Services

Country Targeting

The main benefit of this country targeting method is that search engines can quickly identify the website’s origin. When trying to break into a new market, a ccTLD (Country Code Top Level Domains) can be a rapid way to build trust with your target audience. It establishes authority and helps to build brand integrity. 

However, with country targeting, each domain will need a separate SEO strategy.

Although these will be extremely effective, it is very time-consuming. The cost of implementing country-specific targeting can quickly mount, especially when the ongoing fees for domains and the potential for multiple hosts are considered. Example of the chosen country domain is www.examplewebsite.es

Effective Language Translation

If you advertise your products and services in Italy, you need your website content to be written in fluent error-free Italian. Working with a native speaker will ensure the web page reads perfectly, giving an authentic look to your users and helping to build trust. 

Localised Language

Creating a hyphenated subdirectory can help search engines to understand this, enabling users to access your content in the correct language the first time. For example, some English living in Dubai want to access your website in English, others in Arabic. 

In this circumstance, both language and country need to be considered. So your website, would look something like www.examplewebsite.com/en-ae.  For an English-speaking, living in Dubai.

Preventing Duplicate Content

Optimising your content for an international audience inevitably means that you will have the same content in multiple languages associated with your website. 

You need to ensure that your users reach the correct page and that search engines do not recognise the translated work as duplicate content. 

It is vital that you explicitly tell search engines that your content is translated, intended for a different audience.

Working with international SEO consultants can help you implement these technical elements of SEO that many companies struggle with.

More Than Just Translated Content

The brand will need to carefully consider what is appropriate and engaging in this new region of the world. Many businesses have fallen into the trap of simply translating keywords. This will not succeed. Dedicated research and a strong strategy for both on and off-page SEO are essential to complement your international plan. You will need a robust internal linking system and relevant, authoritative links from well-ranking websites in your niche.