The main benefit of this country targeting method is that search engines can quickly identify the website’s origin. When trying to break into a new market, a ccTLD (Country Code Top Level Domains) can be a rapid way to build trust with your target audience. It establishes authority and helps to build brand integrity.
However, with country targeting, each domain will need a separate SEO strategy.
Although these will be extremely effective, it is very time-consuming. The cost of implementing country-specific targeting can quickly mount, especially when the ongoing fees for domains and the potential for multiple hosts are considered. Example of the chosen country domain is www.examplewebsite.es.
Effective Language Translation
If you advertise your products and services in Italy, you need your website content to be written in fluent error-free Italian. Working with a native speaker will ensure the web page reads perfectly, giving an authentic look to your users and helping to build trust.
Creating a hyphenated subdirectory can help search engines to understand this, enabling users to access your content in the correct language the first time. For example, some English living in Dubai want to access your website in English, others in Arabic.
In this circumstance, both language and country need to be considered. So your website, would look something like www.examplewebsite.com/en-ae. For an English-speaking, living in Dubai.
Preventing Duplicate Content
Optimising your content for an international audience inevitably means that you will have the same content in multiple languages associated with your website.
You need to ensure that your users reach the correct page and that search engines do not recognise the translated work as duplicate content.
It is vital that you explicitly tell search engines that your content is translated, intended for a different audience.
Working with international SEO consultants can help you implement these technical elements of SEO that many companies struggle with.