Drawing visitors into an attractive and efficient website by building a strong foundation of authority and credibility is the goal of any good SEO. Having a beautiful website with a clean, fast and enjoyable user experience is great, yet you need people to find it. Here comes the good SEO to focus on becoming easily discoverable by building trust in search engines.
Trust is gained over time through having positive user behaviour, optimised content and on-page elements. By finding authority on search, your site will rank well. That means that users are more likely to trust your brand from the moment they come into contact with it.
Working with Topical Authority on Mind
If you reach out to someone for a service and they speak confidently and passionately about their offering, answer all of your questions, and understand your needs, then you’re more likely to trust them. Why should the internet be any different?
Topical authority is a measure of authority built up through proven trust in your field. The more high-quality, informative pieces of content there are on your site, the more likely your website is to be perceived as a trusted source of information on a particular field.
To be topically authoritative, your site needs to serve your web user, answer all their questions, and provide high-quality content at every step of the buyer journey. It takes patience, commitment and hard work, but the fact is that establishing credibility and trust with Google and other search engines will do more for you.
Working with technical SEO in mind
Our understanding and expertise of best practices from years of search engine experience, allows us to prepare your website so that Google crawls it as quickly as possible, yet understanding each and every page that it visits, culminating in great Google rankings. Our SEO specialists start to work on a new search campaign with our in-depth SEO audit taking in several data sources, as this allows us to see which previous SEO strategies and tactics are and aren’t working.
They analyse title tags, meta data, image optimisation, page speed, and content that answers visitor queries and search intent. Our SEO audit of the website will help to determine the best way for the site to start to perform better in Google Search Console, which goes a long way to successfully improving rankings in ‘SERPs’ (Search Engine Results Pages) which then increases visitor numbers.
