Google has more conscious to provide the relevant result to the user so that Google regularly changing own algorithm. If you did not walk with the Google algorithm then it might be a possibility your website goes down. And your competitor can jump ahead because you did not optimise your website. So be aware from the most common SEO mistakes.
6 SEO Mistakes to Avoid
Your content is not optimised for your target keywords
Keywords are important to show search engines that they content you created is relevant to the search query. Targeted keywords are the phrases that your target audience and visitors use in search engines when they are searching for a solution or information related to your business. Targeted keywords are usually phrases, not individual words. Including your keyword in your title and in the first 100 words of the page are ways you can start utilising your target keywords.
Authentic content is what performs well, not overly saturated, keyword-dense copy. To rank in the SERP (Search Engine Result Page), a well-maintained density is essential in articles of any length. Keyword stuffing is one of the SEO Mistakes you should avoid.
Along the same lines is hiding focus keywords by changing font colours to match the background. Google and its sophisticated algorithms catch this trick and others like it so be sure to avoid these temptations to cheat the system.
You have duplicate content
Duplicate content is a big red flag when it comes to search engine optimisation and can result in a penalty from Google. Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results, regardless of who produced the content. There is a high possibility that the original page will not be the one chosen for the top search results. All of the content on your content should be completely original.
Poor quality content
It’s not just about your new content. Increasingly search engines are concerned to send their searchers to results from websites where all the content is good.
If you have poor quality, out of date content on your website, that will hold back your SEO efforts – even if your new posts are good!
Start getting into the habit of regularly reviewing your older content. Focus on your oldest content and posts which get little or no traffic.
Lack of research
Researching your competitor’s SEO strategy can be beneficial to your campaign, as it highlights essential factors such as on-page keyword strategy and inbound links which are directed at their site. When you better understand how this works, you can then know well you would strategies your campaign to pull off a high ranking on SERP based on what worked for them.
Using generic anchor text
Anchor text is the clickable text in a hyperlink. This is important in SEO because it gives clues about what your content is about. It also helps search engines identify whether your content is relevant to the page you are linking to, whether inbound or outbound.
There are different types of anchor text. In SEO, you should avoid generic anchor text as much as possible. Examples of generic anchor text are “click here,” “this post,” “this,” and more.
Generic anchor text can help increase links. However, from an SEO point of view, it is essential to constantly revise your anchor text and make it related to your topic. It is also recommended to insert specific keywords on the anchor text.
You can always talk to our London SEO Experts to learn more about their tailored SEO Services, as they worked with the Best SEO Agency In London. Our experts will also help you avoid deadly SEO mistakes.