The structure of your URL matters for SEO. Although it plays a minor factor in SEO and search visibility according to Google, it still is important.
A URL link is also a clear indication of what the destination page will be about, both to search engines and to people. It boosts user experience of your website; if the title tag was missing or wasn't very descriptive, the well-structured URL can provide that information encouraging clicks which boost SEO.
As with other SEO forms, a full audit should first be taken to assess the current situation.
An audit will highlight any redirect issues, broken links, or duplicate content on the site.
It will involve using a website crawler and tools such as Google Console and Google Analytics to help formulate a strategy moving forwards.
Technical SEO Consultant – Core Elements
There are many elements involved in optimising your website for technical SEO. Such As
- Page speed check
- Mobile usability
- URL structure
- Site architecture
- 404 error pages and 301 redirects
- Crawl errors
Crawling And Indexing
As mentioned, search engines use robots to crawl your website. Which is why it is integral that your website is built in a way that allows these robots to navigate. A robust internal linking system is a great start.
For optimal SEO and results, we always look out for any indexation issues and crawl errors because these greatly affect SEO. When crawlers are not able to index a page, that means that your webpage is not visible on search engines. It is important that we solve these issues immediately.
Search engines like Google use robots to come on your pages and index them. Using the links on your website, these robots discover content on your pages, and these crawlers can help you find any page errors, faulty images, double content or mistakes in title tags. These issues should be fixed as soon as possible as they all affect the technical side of SEO.
Once your page is indexed, it is also visible on Google search engine.
A technical SEO audit should always start with the crawling of your website to make sure that all pages are indexed and work well.
404 pages and 301 redirect
that affects SEO. A successful website needs you to be alert and aware of broken pages.
- A 404 page is an error message indicating that the webpage you're trying to reach couldn't be found whether because the user typed the wrong URL or because the page was moved to a different URL.
- A 301 redirect is when you tell Google that a page was moved to another URL, and which one. You essentially connect the content and page of that old URL to the new URL.
Why does it matter that you check these technicalities on your website? It matters because if people land on broken pages continuously, they won't want to visit your website because it shows it's a poor one. User experience enters the picture again. You have to keep in mind any broken website pages because people tend to want instant gratification. Broken pages do not help that but instead encourage potential customers to click away from your website. This affects SEO too.