Technical SEO

Technical SEO

Build A Website That Search Engines Love

SEO Services in Dubai

What Is Technical SEO?

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.

Whilst SEO is often broadly broken down into on-page SEO and off-page SEO, technical SEO sits behind both of them, forming the foundation for success. 

The goal of technical SEO is to create a website structure that works in harmony with the content placed upon it, to boost the amount of organic traffic the website receives.

Why Use A Technical SEO Agency?

Without nailing the technical aspects of your website, you can't know how well your marketing campaigns could really perform. The SEO agency not only do technical SEO services help you rank, but they also help future-proof your site from further issues, giving you excellent technical foundations to build on in the future. The requirements of search engines are continually evolving. Google, and other popular search engines, want to give their users the most accurate answer to their queries. So, they use robots to crawl websites, providing the information they require to efficiently rank each page. 

Having a technically well-structured website enables search engine robots to evaluate the contents of your website quickly and effectively. You can have the most thought-provoking, well written, useful content on your site; but search engines will not promote it to their users without the correct technical foundation. 

However, technical SEO is not implemented solely for the benefit of search engines. A website that is optimised for technical SEO will be fast and user friendly. Meaning, your customers will be able to navigate the site effectively, and it will function flawlessly across different devices. This enhances the user experience and encourages them to stay on your site much longer.

Mobile Usability

As mentioned, technical SEO and user experience work hand in hand. Over half of the internet traffic now comes from mobile devices, so your website must be optimised for these visitors. Technical SEO can play a huge role in this. 

Implementing a responsive design to your website is not only the most aesthetically pleasing for the user, but it is also the simplest to use, and the option search engines love.

Google once again has optimised its algorithm to prioritise great mobile usability.

‍It's for the obvious reason of people using their phone for the majority of searches with 95% of searches on Google being done through the phone.

‍Your website should be optimised and mobile-friendly because Google's algorithm boosts a website's ranking when its pages are mobile optimised. If your website is not mobile optimised, then your page will not appear on SERP.

Mobile SEO is just as important and it is now a technical part of SEO.

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URL structure

The structure of your URL matters for SEO. Although it plays a minor factor in SEO and search visibility according to Google, it still is important.

A URL link is also a clear indication of what the destination page will be about, both to search engines and to people. It boosts user experience of your website; if the title tag was missing or wasn't very descriptive, the well-structured URL can provide that information encouraging clicks which boost SEO. 

Audit First

As with other SEO forms, a full audit should first be taken to assess the current situation. 

An audit will highlight any redirect issues, broken links, or duplicate content on the site. 

It will involve using a website crawler and tools such as Google Console and Google Analytics to help formulate a strategy moving forwards.

Technical SEO Consultant – Core Elements

There are many elements involved in optimising your website for technical SEO. Such As

  • Page speed check
  • Mobile usability
  • URL structure
  • Site architecture
  • 404 error pages and 301 redirects
  • Crawl errors

Site Structure

Creating a site structure that is easy to navigate by both users and search engine bots is essential. The architecture of your site is the backbone upon which the content will rest. Creating strong foundations sets the right tone for the whole business. 

A hierarchy should be created, and this should be evident through both the way the site is presented and the URLs used. Using smart, concise category pages means that no two pages will be more than a few clicks from your home page. 

There needs to be a consistent and creative use of internal links throughout your site, and of course, each link must be working. Dead internal links make life extremely difficult for search engine crawling bots and make it far less likely that your page will rank on the first page. 

Implementing an XML sitemap provides search engines with a detailed insight into the structure of your site.

Crawling And Indexing

As mentioned, search engines use robots to crawl your website. Which is why it is integral that your website is built in a way that allows these robots to navigate. A robust internal linking system is a great start. 

For optimal SEO and results, we always look out for any indexation issues and crawl errors because these greatly affect SEO. When crawlers are not able to index a page, that means that your webpage is not visible on search engines. It is important that we solve these issues immediately.

Search engines like Google use robots to come on your pages and index them. Using the links on your website, these robots discover content on your pages, and these crawlers can help you find any page errors, faulty images, double content or mistakes in title tags. These issues should be fixed as soon as possible as they all affect the technical side of SEO.

Once your page is indexed, it is also visible on Google search engine.

A technical SEO audit should always start with the crawling of your website to make sure that all pages are indexed and work well.

404 pages and 301 redirect

that affects SEO. A successful website needs you to be alert and aware of broken pages.

  • A 404 page is an error message indicating that the webpage you're trying to reach couldn't be found whether because the user typed the wrong URL or because the page was moved to a different URL.
  • A 301 redirect is when you tell Google that a page was moved to another URL, and which one. You essentially connect the content and page of that old URL to the new URL.

‍Why does it matter that you check these technicalities on your website? It matters because if people land on broken pages continuously, they won't want to visit your website because it shows it's a poor one. User experience enters the picture again. You have to keep in mind any broken website pages because people tend to want instant gratification. Broken pages do not help that but instead encourage potential customers to click away from your website. This affects SEO too.

Tree Post Agency For Your Technical SEO

Tree Post Agency are proud to work with a spectrum of companies on all elements of their SEO. 

If you are at the start of the journey to building your online presence, we can work with you to create a well-structured and technically sound website. This will form the basis for optimised content to be uploaded upon. 

Alternatively, you may already have an established website that is not reaching its full potential. We can audit your site, figure out the flaws, and work together to implement a strategy that resolves your issues. Learn more from our blog, Why You Should Hire An SEO Consultant In London 

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