Through strategic paid media management, we deliver the best growth possible for our clients across all paid media disciplines, including search, social, display and video channels.
As a cornerstone of paid media, we have extensive knowledge of building high-performing campaigns across search, shopping, display and video. Drive brand awareness and more conversions at a profitable CPA.
We have extensive experience with utilising Google’s range of paid media services. With Google Shopping, you can drive higher conversion rates with more profitable CPAs, even in the most competitive sectors.
Our paid media experts team work on account audit projects, multi-channel strategy creation, or attribution modelling to upskill your internal paid media teams through our consultative offerings.
We measure the impact of our work with leading paid media testing software that helps us monitor changes in ad performance. These insights allow us to refine our strategies and focus on what works, as well as demonstrate how our work has impacted your ROI.
As we move towards a privacy-first web, a large proportion of paid media now relies on the leveraging and optimisation of automated processes, like Performance Max, for example. Successful automation relies on supplying the right information and data and the ability to extract trends and insights from performance data.
Paid media is an umbrella term that refers to any kind of paid online advertising. In practice, this might include PPC (paid search and display ads), video advertising and paid social media advertising. We successfully manages media spend across the full paid media mix, from prospecting cold audiences to retargeting engaged users.
Paid media allows you to buy ad space online to promote your business and to achieve KPIs that feed into your wider digital marketing strategy. There are many reasons why you might want to consider investing in paid media. This can be to drive awareness of your brand, traffic to your website, or to sell/convert more. Ultimately, paid media management should drive more revenue for your business.
PPC (pay-per-click) is a form of online advertising where websites are charged a set sum each time a user clicks on one of their ads. Commonly referred to as ‘paid search’, it is an umbrella term that offers a wider range of biddable media.
Paid social media advertising enables brands to reach prospects through highly focused targeting options, ensuring that your ads are served to users who are interested. Typically, targeting is based on audience-specific attributes that the platform has available such as demographics and interests.
Compared to the more common PPC advertising, successful paid social activity relies on a blend of prospecting (cold) and retargeting audiences to deliver profitable ROI.
As a paid media agency, we can provide you with a team of experienced digital talent. We have extensive knowledge in all paid media platforms and can build comprehensive strategies designed specifically to meet your business needs.
A paid media agency is a good option if you either don’t have a dedicated in-house team or the capacity to build an experienced in-house team, need support for your existing paid media team, or if your team needs specialist training.
Paid media agencies have established processes when it comes to measuring performance, utilising specialist tools in which you may not ordinarily have access too. We can also deliver best advice and practices in order to get the most out of your digital investment.