Articles · From the Tree Post team
SEO & PPC Insightsfor Lead Generation
Guides from the Tree Post team on how search marketing turns into enquiries. You'll find articles on SEO, PPC, strategy and choosing the right agency for your business.
3 articles
Lead Generation Through SEO and PPC
What is an SEO and PPC agency?
This post explains what an SEO and PPC agency does and how the two channels work together to raise visibility, traffic and conversions.
Read more treepost.co.ukDoes My Business Need SEO?
This post compares the cost of SEO with paying per click. It explains the different types of search intent and why content that matches intent converts better.
Read more treepost.co.ukLondon SEO Services Company
This post sets out Tree Post's view of SEO: it should work across the whole marketing funnel and be measured by leads, not just traffic. It covers content, user experience and technical SEO.
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Marketing Strategy and Choosing the Right Agency
What Is Digital Marketing Strategy?
This post covers the key factors in building a digital marketing strategy: goals tied to lead generation, your target audience, an ideal customer profile, channels for each buying stage, and messaging.
Read more treepost.co.ukHow To Choose An SEO Agency
This post explains what an SEO agency should do for you and what to look for: realistic promises, experience, ethics and transparency. It also explains why “cheap, fast and easy” doesn't exist.
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Industry Guides
Financial Services SEO
This post shows how finance and banking firms can get found in search through keyword research, authoritative backlinks and mobile-friendly, healthy websites.
Read more treepost.co.ukSEO Strategies For Your Food & Beverage Business
This post gives five ways for food and drink brands to win customers online: improve your website, focus on local SEO, grow social media, use email marketing and make the most of online reviews.
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