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New GEO & AI visibility

Lead Generation Agency UKfor B2B and B2C Businesses

More enquiries, more booked calls, more sales. Tree Post is a London-based performance marketing agency. We turn Google Ads and SEO into a steady flow of qualified leads for B2B and B2C businesses.

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Paid Search & SEO specialists · Transparent reporting · Working with brands in law, finance, fashion and learning & development

Google SearchGoogle ShoppingYouTubeDisplayTechnical SEOLocal SEOInternational SEOLanding pagesConversion trackingGEO & AI visibility

The problem

Traffic is not the goal.
Leads are.

Many businesses pay for clicks and rankings that never turn into enquiries. Budgets go on broad keywords, visitors land on pages that do not convert, and no one can say which channel produced a sale.

Our lead generation services fix that. Every campaign is built backwards from the result you want: a form fill, a phone call or a booked meeting. We track it from the first search to the final enquiry.

What we do

Lead generation services
built on search.

PPC Lead Generation

Google Search, Display and YouTube campaigns aimed at people who are already looking for what you sell. We use tight keyword targeting, negative keyword control and ad copy written to qualify the click before you pay for it.

SEO Lead Generation

Organic search lead generation that keeps working after the ad spend stops. This covers technical SEO, content and local and international SEO, so your pages rank for the searches your buyers actually make.

Landing Pages That Convert

A lead generation website or landing page has one job: to turn a visitor into an enquiry. We plan the message, the form and the call to action around each campaign.

Tracking & Transparent Reporting

Conversion tracking on forms and calls, so you can see cost per lead by channel, campaign and keyword. You get clear reports with no vanity metrics.

B2B, B2C and AI search

One root.
Every lead channel.

B2B lead generation

B2B lead generation for longer sales cycles

B2B buyers research and compare suppliers, and they often involve several decision-makers before they get in touch. B2B lead generation has to reach the right companies, win the click and hold their attention until they are ready to talk.

  • High-intent search targetingWe bid on and rank for terms that signal a buying need, not just curiosity.
  • B2B PPC with lead quality controlsWe exclude job seekers, students and consumer searches so the budget goes on business buyers.
  • Content that answers buyer questionsWe write service pages and guides that rank and build trust ahead of the sales call.
  • Qualifying formsCompany, role and requirement fields help your sales team prioritise.
Talk to a B2B Lead Generation Specialist

B2C lead generation

B2C lead generation that drives enquiries and bookings

B2C buyers decide faster and compare on the spot. B2C lead generation is about appearing at the moment of need, often locally and often on mobile, with a simple next step.

  • Local SEO and Google Business ProfileSo you appear for “near me” and location-based searches.
  • Google Search and Shopping campaignsAimed at people who are ready to act.
  • Mobile-first landing pagesWith short forms and click-to-call.
  • YouTube campaignsTo build demand and retarget visitors who did not enquire.
Talk to a B2C Lead Generation Specialist

GEO & AI visibility

AI SEO that gets your business recommended

Your buyers no longer only search Google. They also ask ChatGPT, Gemini, Perplexity and Copilot, and they read the AI Overviews at the top of Google results. These tools answer with a short list of businesses they trust. If your brand is not in that answer, you are not on the shortlist.

Generative engine optimisation (GEO) is the work of making your business visible, accurate and recommended inside AI-generated answers. It builds on SEO: AI search still draws on websites, reviews, directories and articles.

  • AI visibility auditHow ChatGPT, Gemini, Perplexity and Google AI Overviews describe you and your competitors.
  • Answer-ready contentClear, direct answers AI tools can quote, backed by structured data.
  • Entity, brand signals and citationsConsistent business details, and mentions on the trusted sites AI tools draw from.
  • TrackingHow often your brand appears in AI answers, and which AI-referred visits become enquiries.
Check Your AI Visibility

At a glance

B2B vs B2C lead generation:
what changes.

B2B lead generationB2C lead generation
BuyerBusinesses, often several decision-makersIndividuals and households
Sales cycleWeeks to monthsMinutes to days
Best channelsGoogle Search, SEO content, B2B PPCGoogle Search & Shopping, Local SEO, YouTube
Lead goalQualified enquiry or booked meetingCall, booking, quote request
Key metricCost per qualified lead, pipeline valueCost per lead, conversion rate

How it works

Five steps.
One lead engine.

We learn your business first.

  • Discovery callWe learn your offer, your ideal customer, your margins and what a good lead looks like to you.

Why Tree Post

Why choose Tree Post
over other lead generation companies.

Search-led specialists

Paid Search and SEO are our core, not add-ons.

Data-driven targeting

Decisions are based on conversion data, not guesswork.

Transparent reporting

You see where every lead came from.

SME focus

We work with small and medium-sized businesses and the budgets they run.

London based

We serve clients across the UK, including Bromley and Kent.

Is this right for you?

We get the best results for businesses with a monthly marketing budget of £1,500 or more, who see marketing (especially SEO) as a long-term investment and can follow up on leads quickly.

Industries we generate leads for

Law firmsFinancial servicesFashion brandsLearning & developmentSports and events

Our padel events brand. Tree Post also runs Padel Tournaments UK, our padel-focused sports events brand, with independent padel tournaments across the UK for club and elite players.

Visit Padel Tournaments UK →

Clients review & feedback

What our
clients say.

Google review ★★★★★
“Tamer is always super helpful and accommodating to our digital marketing and SEO requirements. His knowledge in this area is paramount and we are so grateful for his reliability and his ability to navigate these digital waters on our behalf with precision, strategy and consistency! We highly recommend his services.”
Gherson SolicitorsGoogle review
Google review ★★★★★
“We’ve been working with Tree Post Agency for around 4 months and are very pleased with the results they’ve generated. They managed expectations well and we’ve seen a significant increase in site traffic and quality website enquiries. We highly recommend them.”
Madison LegalGoogle review

Articles · From the Tree Post team

Latest from
the blog.

View all articles
17 March 2023

What is an SEO and PPC agency?

This post explains what an SEO and PPC agency does and how the two channels work together to raise visibility, traffic and conversions.

Read more treepost.co.uk
25 February 2022

Does My Business Need SEO?

This post compares the cost of SEO with paying per click. It explains the different types of search intent and why content that matches intent converts better.

Read more treepost.co.uk
18 February 2022

London SEO Services Company

This post sets out Tree Post's view of SEO: it should work across the whole marketing funnel and be measured by leads, not just traffic. It covers content, user experience and technical SEO.

Read more treepost.co.uk

FAQ

Lead generation
FAQs.

What is lead generation?

Lead generation is the process of attracting potential customers and capturing their details, usually through a form, call or booking, so your sales team can follow up. For most businesses, search is the strongest source because the person is already looking for a solution.

What is the difference between B2B and B2C lead generation?

B2B lead generation targets businesses. It usually involves longer sales cycles and several decision-makers. B2C lead generation targets individual consumers, who decide faster. B2B campaigns focus on lead quality and nurturing. B2C campaigns focus on speed, convenience and volume.

What is lead generation as a service?

Lead generation as a service means an agency plans, runs and optimises the campaigns that bring in enquiries for you. Tree Post manages your Google Ads, SEO, landing pages and tracking, and reports on the leads produced.

Is PPC or SEO better for lead generation?

PPC delivers enquiries quickly once campaigns are live, but they stop when spending stops. SEO takes longer to build but keeps producing leads without paying per click. Most businesses get the best return from both: PPC for immediate demand and SEO for long-term, lower-cost leads.

What is GEO (generative engine optimisation)?

GEO is the practice of improving how often and how accurately AI search tools, such as ChatGPT, Gemini, Perplexity and Google AI Overviews, mention and recommend your business in their answers.

What is the difference between GEO and SEO?

SEO aims to rank your pages in search results so people click through to your site. GEO aims to get your business named and described correctly inside AI-generated answers. They overlap: AI tools rely on the same websites, reviews and content that SEO builds, so GEO works best on top of a strong SEO foundation.

How much does lead generation cost?

It depends on your industry, competition and goals. We work with businesses that have a monthly marketing budget of £1,500 or more.

Do you work with businesses outside London?

Yes. We are based in London and work with businesses across the UK, including Bromley and Kent.

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