Frequently Asked Questions
SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. Learn more about our SEO strategy.
This varies from client to another.
Some clients on page 1 in as little as one month, other clients, it can take up to 12 months.
The keywords you want to target and how much SEO work has already been done on your site play a big part in determining this.
Get in touch with us today and we’ll be happy to provide a more case specific answer.
The first part of an SEO campaign is to identify what keywords you want to target. Once identified, you need to optimise your website around those specific keywords, this process is referred to as Onpage SEO. Once the Onpage SEO is completed we move onto Offpage SEO, typically referred to as Link Building. Link building is the process of securing mentions of your website on external websites, this has 2 benefits:
- It increases the trust and authority of your website.
- It helps generate even more traffic across to your website.
Google ranks websites based on how good their Onpage and Offpage SEO is.
Yes! Blogging is a great way to target non-commercial keywords and drive traffic to your site, that you can then filter through to your main products and services.
The more keywords you rank for, the more traffic and sales your website generates.
The short answer is SEO is very effective — not just to generate traffic but also leads and sales.
Most SEOs get too caught up in search-specific metrics like SERPs (search engine results page), rankings, and organic traffic. For example, organic search gets over 20 times more clicks than any paid Google ad.