Why You Should Hire An SEO Consultant In London
While most people are familiar with the concept of SEO, not quite so many really understand just how search engine optimisation actually works. There was a time when optimising your content for search engines was fairly straightforward and could be mastered by almost anyone.
An SEO consultant is an individual who is responsible for handling the respective SEO tasks for your business or organisation.
Benefits of hiring a professional SEO consultant for your business:
Optimise for Search Queries and Not Keywords
Most businesses focus too much on a specific set of keywords rather than focusing on content as a whole and how search words relate to a search query.
Understanding the relationship between keywords, search queries and SEO is something of a science unto itself. Not only is it important to find and use exactly the right keywords to optimise for search engines but it is critical to understand what a web searcher is looking for when they enter a search phrase. Consider the problem or issue the web user is trying to solve in their query and write site content with the goal of solving a query with the best information and most targeted solution.
Google wants to return the best result for a specific search query and SEO is about providing keyword rich content that allows Google to understand which site content provides the best solution to a search query.
Attempting to rank in a search engine for a single word can be futile without the understanding of how that single word interacts with other key words and phrases to create a solid theme or message. Employing an expert SEO that understands exactly how often to use the main keyword, secondary keywords, where to place them on a site and when to not use them is how a web site can start to rank.
Search Algorithms Are Continually Changing
Google updates, alters and tests algorithm changes on a daily basis. Most people only hear about the large updates like Panda, Penguin and Hummingbird but SEO experts continually pickup on Google algorithm changes and continually make adjustments to web sites to combat these modifications.
Each time a search engine updates its algorithms, it introduces new “rules” that determine how search engines read and value web sites. If you have a business to run, the likelihood is that you are far too busy completing daily tasks to continually test and keep up on optimisation changes throughout the day.
Understanding Analytics For Optimal SEO
Analytics provides data that SEO experts use to fine tune their strategies for maximum impact. Advanced analytics can give detailed analysis of exactly what is happening with every Blog post, every link and every piece of content on a web site. But in order for it to have any value, you have to understand exactly how to interpret that data correctly and then act accordingly.
Google analytics is just one small tool SEO specialists use. It provides a low-level of analysis and only has value when combined with other analytics software. Knowing which analysis tool to use and how to use it to gain valuable search data is what an expert in search optimization can provide.
Skilled SEO Specialists Save Money
On the surface it may seem like SEO is something that is easy to learn. But experts have spent years perfecting their skills, have worked with hundreds of web sites and have the knowledge and data to support each action they take for optimising a site. The cost benefit to hiring an SEO expert far outweighs most other marketing expenses. The time and costs necessary to acquire the breadth of knowledge needed to complete search engine optimisation tasks correctly far exceeds those of hiring an expert who can do the SEO job properly and efficiently. Additional costs of software, research, attending seminars, expense of links, and many additional items are absorbed by an agency and dispersed through many clients rather than shouldering all of those expenses in-house.